Being fast is no longer enough. Today, it’s best to be able to predict the future. Mathematics has long had suitable methods at the ready. What was missing until now was the computing power and smart software? But the future has just begun: Predictive marketing helps us make better decisions. The application scenarios for predictive… Continue reading Get to know tomorrow’s customers with predictive marketing
What are micro-moments?
85.7% of Germans shop online more than once a month. In advance, they often unconsciously reach for their cell phones to find out about an item of clothing, a trip, or other offers. In each case, this is triggered by a micro-moment. Mobile commerce in vogue Smartphones and tablets have significantly changed the way we… Continue reading What are micro-moments?
Causes of a website’s high bounce rate
Why visitors leave a page immediately does not necessarily indicate weak content. Often there is something completely different behind it. Basically, the causes can be divided into two categories: Technical reasons Incorrect integration of the tracking code If you are using a web analytics tool, a tracking code has been included in the source code.… Continue reading Causes of a website’s high bounce rate
Creating a landing page: 4 important steps
When it comes to winning new customers via your own website, landing pages are very popular. But they also help in email marketing to generate new leads, qualify existing leads, strengthen customer loyalty and build a positive reputation. But what is the ideal way to pick up prospects and what should you consider before creating… Continue reading Creating a landing page: 4 important steps