85.7% of Germans shop online more than once a month. In advance, they often unconsciously reach for their cell phones to find out about an item of clothing, a trip, or other offers. In each case, this is triggered by a micro-moment. Mobile commerce in vogue Smartphones and tablets have significantly changed the way we… Continue reading What are micro-moments?
When it comes to winning new customers via your own website, landing pages are very popular. But they also help in email marketing to generate new leads, qualify existing leads, strengthen customer loyalty and build a positive reputation. But what is the ideal way to pick up prospects and what should you consider before creating… Continue reading Creating a landing page: 4 important steps